Skims

Kim Kardashian’s Skims Mens Taps Cavs’ Donovan Mitchell for Underwear Ads

by
Kim Kardashian’s Skims Mens Taps Cavs’ Donovan Mitchell for Underwear Ads

As the NBA prepares for next week’s official start of the 2024-25 season, Skims is taking a higher profile as the league’s official underwear brand. Last year, the Kim Kardashian label became a partner of the NBA, WNBA and USA Basketball at the same time as it launched its Skims Mens collection. Last year, the … Read more

Naked Wardrobe Remakes Brand With More Sophisticated Looks and Fashion

by
Naked Wardrobe Remakes Brand With More Sophisticated Looks and Fashion

Twelve years in, Naked Wardrobe, which has built its business on moderately priced stretchy bodysuits, leggings and skin-tight tops and dresses worn by Kim, Kourtney and Khloé Kardashian as well as Jennifer Lopez and Selena Gomez, is switching gears. Today, the growing Los Angeles company, started by three sisters, is unveiling a new brand identity, … Read more