santosh iyer

Mercedes takes India learnings on direct-to-consumer retailing to global markets

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Mercedes takes India learnings on direct-to-consumer retailing to global markets

New Delhi:German luxury carmaker Mercedes-Benz is taking learnings on direct-to-consumer retailing of vehicles to its global market from India, where it has been able to clock a revenue of Rs 40,000 crore in three years of starting its ‘Retail of the Future’ model, a senior company official said on Tuesday. Mercedes-Benz India, which on Tuesday … Read more

Luxury car buyers switch gears, go for top-end variants

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Luxury car buyers switch gears, go for top-end variants

New Delhi: Just the luxury tag doesn’t excite buyers in India’s market for high-end cars; they are increasingly looking for premiumness in what already is a highly discerning segment. At Mercedes-Benz India, vehicles priced upwards of ₹1.5 crore accounted for 25% of total sales so far this year, up from 15% two years earlier, said … Read more