Ratan Tata life: Ratan Tata’s Nano: Ambition, affordability & the stigma of being ‘cheap’
One of Ratan Tata’s most ambitious projects was undoubtedly the Nano which was perhaps one that was closest to his heart. The car, which was conceptualised by Tata in the early 2000s, was aimed at providing middle-class Indians with a safe, and affordable four-wheeler. “What really motivated me, and sparked a desire to produce such … Read more
