Alibaba sellers are getting a sweeter deal this Singles’ Day as new policies bear fruit

Alibaba sellers are getting a sweeter deal this Singles’ Day as new policies bear fruit

When Alibaba Group Holding held its eleventh Singles’ Day shopping festival in 2019, it culminated in Shanghai that November with a performance by American pop sensation Taylor Swift to help get consumers in a cheerful mood. Five years later, China’s largest e-commerce company decided a party for the world’s largest online shopping festival was no … Read more

Alibaba’s AI-powered digital marketing tool boosts Singles’ Day sales for merchants

Alibaba’s AI-powered digital marketing tool boosts Singles’ Day sales for merchants

Alibaba Group Holding claimed progress in the use of its digital marketing tool Quanzhantui – a key measure to boost monetisation of its Taobao and Tmall marketplaces – six months after the company launched the product. Quanzhantui, a digital marketing tool for merchants, has been closely watched since it was rolled out by the Taobao … Read more