How to recognise greenwashing when buying cosmetics – don’t take ‘natural’ on label at face value

How to recognise greenwashing when buying cosmetics – don’t take ‘natural’ on label at face value

Wholesome, nature-infused images used on shampoo, shower gel and cream labels might make you think you’re doing a meaningful thing for the environment, but don’t be taken in by appearances. Inviting images don’t necessarily mean a genuine commitment to good ecology, and may simply play on associations to steer a product into your shopping basket. … Read more