NRF Forecasts Modest 2024 Holiday Sales Gains
The National Retail Federation predicts that 2024 holiday spending in the U.S. will grow 2.5 to 3.5 percent over the 2023 season, to between $980 billion and $990 billion. NRF‘s conservative forecast is consistent with the plethora of previous forecasts for the season issued by researchers and experts across the industry, mostly for mid-to-low-single-digit gains. … Read more