natural cosmetics

How was Rowse, plant-powered skincare line, created? 6 questions with founder Nuria Val

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How was Rowse, plant-powered skincare line, created? 6 questions with founder Nuria Val

However, although she decided she wanted her business to have strong ties to the natural world, it took a while for Val to land on beauty. We could have had cheaper formulas and an easier image for mainstream shoppers to buy [into], but we wanted something differentNuria Val “I didn’t think about beauty at first, … Read more

How to recognise greenwashing when buying cosmetics – don’t take ‘natural’ on label at face value

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How to recognise greenwashing when buying cosmetics – don’t take ‘natural’ on label at face value

Wholesome, nature-infused images used on shampoo, shower gel and cream labels might make you think you’re doing a meaningful thing for the environment, but don’t be taken in by appearances. Inviting images don’t necessarily mean a genuine commitment to good ecology, and may simply play on associations to steer a product into your shopping basket. … Read more