Motown shifts gears: Carmakers move towards premium segments as mass-market growth slows
Mumbai: Leading mass-market carmakers are recalibrating product strategies to make more higher-margin vehicles, seeking to offset the impact of a circumspect 3-4% industry-level growth and rely instead on a customer segment that’s less sensitive to prices — and business cycles. The most telling signal of this shift is that about four-fifths of sales are now … Read more
