10 Best Full-Coverage Foundations 2025 That Feel Breathable

10 Best Full-Coverage Foundations 2025 That Feel Breathable

The best full-coverage foundations bring high performance with none of the caking, pilling, or patchiness you’ve come to dread. We get it: Looking down the barrel of a liquid formula can be intimidating, especially if you’re used to lighter bases. But in 2025, it’s not an either-or. You can get a breathable, radiant, silky, and … Read more

9 Best Drugstore Foundations of 2025 Makeup Artists Swear By

9 Best Drugstore Foundations of 2025 Makeup Artists Swear By

Obvious as it may seem, packaging also plays a part. “Many high-end expensive skin products, including foundations, are not necessarily better than more budget-friendly drugstore options,” says Hadley King, MD, a board-certified dermatologist based in New York City. “Often the differences are more about marketing, branding, and packaging, rather than quality and efficacy.” If there’s … Read more

12 Best Face Primers of 2025 to Lock in Your Makeup All Day

12 Best Face Primers of 2025 to Lock in Your Makeup All Day

Key ingredients: peptides, mimosa flower extract, ceramides | Who it’s good for: people looking to blur fine lines | Finish: satin Best Glowy: Armani Luminous Silk Hydrating Primer Armani Beauty Luminous Silk Hydrating Primer Deanna Pai applying Armani’s Luminous Silk Hydrating Primer Deanna Pai Why it’s worth it: Silky without sacrificing the soft stickiness key … Read more

The January 2024 Allure Beauty Box Keeps You Glowing this Winter—See All the Products Inside

The January 2024 Allure Beauty Box Keeps You Glowing this Winter—See All the Products Inside

Why you’ll love it: This velvety liquid lipstick is an Allure Best of Beauty Award winner because it goes on easily, wears comfortably, and gives lips full-coverage color that’s matte, opaque, and intense. The formula is not goopy, so it’s easy to control and apply with precision. Members will receive one of the four shades. … Read more

9 Best Mascaras for Sensitive Eyes in 2025, According to Experts

9 Best Mascaras for Sensitive Eyes in 2025, According to Experts

Key ingredients: rice bran wax, carnauba wax, hydrogenated olive oil esters | Finish: lengthening, lifting | Shades: 4 (Black, Black-Brown, Blackest Black, Waterproof Black) Best Hypoallergenic: Lancôme Monsieur Big Mascara Lancôme Monsieur Big Mascara Why it’s worth it: Though Lancôme doesn’t claim that its most popular mascara, the Monsieur Big Mascara, is hypoallergenic, Dr. Kelley … Read more

Sabrina Carpenter Traded Hot Espresso for a Frosty Makeup Look—See the Photos

Sabrina Carpenter Traded Hot Espresso for a Frosty Makeup Look—See the Photos

Sabrina Carpenter is cooling things down for 2025… well, sort of. The “Espresso” singer kicked off the new year snow-bunny style, deviating from her signature bombshell hair and makeup formula with frosted eyes and loose waves even Elsa would envy. Carpenter spent some of her holiday break hitting the slopes with friends, and when she … Read more

12 Best Eyelash Curlers of 2024, Tested & Reviewed

12 Best Eyelash Curlers of 2024, Tested & Reviewed

Material: stainless steel, silicone | Who it’s for: people with smaller eyes Best Set: Tarte Picture Perfect Duo Why it’s worth it: Whether you shop the Tarte Picture Perfect Duo as a dreamy gift for your favorite lash lover or treat yourself to a sweet set just because you can’t go wrong. This two-piecer features a … Read more

Selena Gomez’s Everyday Contour Routine Is Perfect for a Long, Lazy Weekend—Watch the Video

Selena Gomez’s Everyday Contour Routine Is Perfect for a Long, Lazy Weekend—Watch the Video

The joy of a long weekend (or, you know, that seemingly endless stretch of time between Christmas and New Year’s) is that you can relax your beauty routine and go makeup free while you watch an Emily in Paris marathon or scroll The Real Real for hours. But sometimes it’s fun to do a little … Read more

Hailey Bieber Is Bringing Back Cold Girl Makeup With Her New Tutorial

Hailey Bieber Is Bringing Back Cold Girl Makeup With Her New Tutorial

Remember the cold girl makeup trend from a couple of years ago? Or perhaps you recall it as the “I’m cold” makeup look. As someone who lives in South Florida, I always appreciated it because I can’t naturally achieve the pretty pink effect of being outside in freezing, blustery conditions. Hailey Bieber appreciated it, too, … Read more