PARIS — Partnerships proved to be the winner once again for brands at this year’s Cannes Film Festival. Official partners Chopard and L’Oréal came out on top in Launchmetrics’ analysis of media impact value (MIV). Longtime festival sponsor Chopard earned $32.3 million in total MIV through its association with the festival, which it has sponsored … Read more
PARIS — Elle Fanning is set to light up the Croisette, stepping into the role of juror for the L’Oréal Paris Lights on Women’s Worth prize. “I am honored to preside as juror of the Lights on Women’s Worth Award and to play part in continuing this important initiative,” Fanning said. Fanning will take over … Read more
Jean-Paul Agon, Jay Schottenstein and Supaluck Umpujh are an eclectic bunch. Agon is chairman of L’Oréal, Schottenstein is executive chair and chief executive officer of American Eagle Outfitters and Umpujh is chairwoman of The Mall Group, one of the biggest retail operators in Thailand. The strand that connects the three is the World Retail Congress, … Read more
GENEVA – Leading fashion and beauty companies – led by L’Oreal – bucked the global decline in filings of international trademark applications in 2023 and posted gains in a bid to protect their brands and commercial interests in many high-income and emerging markets, a report by the World Intellectual Property Organization said. L’Oreal, the world’s … Read more
NEW ROLE: Michelle Yeoh has been named the new face of Helena Rubinstein. “This collaboration is the result of an unprecedented encounter harmoniously merging the pioneering spirit of the avant-garde beauty brand and the inspiring journey of Michelle Yeoh,” Helena Rubinstein said in a statement. “Entering a new era together, Helena Rubinstein continues to invent beauty … Read more
