SHANGHAI BOUND: Loro Piana will travel to Shanghai next year for a brand exhibition — a first for the Italian luxury company. The exhibit will be held at the Museum of Art Pudong in Shanghai, a city landmark that was designed by the Paris-based Ateliers Jean Nouvel. This also will be the first time the … Read more
MILAN — The ski season has officially begun and so has the rush of luxury and fashion brands flocking to the mountains to reach wealthy customers during their winter getaways. Quiet luxury stalwart Loro Piana has opened its first pop-up in Kitzbühel, the tony destination nestled in the snow-dotted Austrian Alps, leveraged as an opportunity … Read more
Colnago, the Italian manufacturer of high-end road and racing bikes, is celebrating its 70th anniversary by creating an exclusive steel bike accompanied by a limited-edition leisurewear capsule. The cycling brand, which counts cycling champions Eddy Merckx, Giuseppe Saronni and Tadej Pogačar among its riders, has created 70 versions of its Steelnovo bike as well as … Read more
CASHMERE AND CULTURE: Loro Piana raised the curtain on Christmas party season with a candlelit dinner at the Royal Academy of Arts in London, marking its new partnership with the academy’s schools, and its holiday takeover of Harrods. It may have felt a little early to be decking the halls, but not for Loro Piana, … Read more
LONDON — Loro Piana is floating into Harrods on clouds of cashmere and vicuña for a grand-scale holiday takeover marking the Italian brand’s 100th anniversary celebrations. The Workshop of Wonders, which opens Thursday and runs until Jan. 2, is a family affair, an ode to textile craft, and a moment of Christmas whimsy meant to … Read more
LONDON — Is fashion in a great depression? Judging by the fall 2024 campaigns across billboards and advertising pages in magazines, there seems to be a missing human element — a smile. A blank stare into the camera has become contagious in recent campaign images: An eeriness in Sean McGirr’s first campaign for Alexander McQueen; … Read more
MILAN — Coinciding with its centenary, Loro Piana will for the first time stage a takeover of Harrods for the holiday season, running from Nov. 7 to Jan. 2. The Italian luxury brand will also open two new permanent stores at the storied retailer dedicated to the Kids collection and to Loro Piana Interiors, respectively. … Read more
MILAN — Loro Piana is certainly representative of Made in Italy excellence and craftsmanship, but it is also a global company that sources its wool, mohair, vicuña, cashmere and other precious fabrics from countries around the world. In particular, the brand is strongly connected to Scotland and for fall it has chosen the country as … Read more
MILAN — Loro Piana has long embraced connecting with nature, in alignment with the precious fabrics it employs and sources from farms stretching from Australia to Peru. Now the brand is launching a women’s and men’s collection called “Into the Wild,” conceived for life in the outdoors, with a focus on technical performance and innovation. … Read more
MILAN — The eighth edition of the Loro Piana Knit Design Award was all about reinvention, with knights’ armor turned into enveloping cashmere knits. In the year that marks the quiet luxury brand’s centenary, the LVMH Moët Hennessy Louis Vuitton-owned Loro Piana challenged applicants with the theme of “Fast Forward Heritage,” hinged on reinterpreting the … Read more
