Lawson

FamilyMart socks have redefined Japanese convenience stores, become souvenirs for tourists

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FamilyMart socks have redefined Japanese convenience stores, become souvenirs for tourists

Convenience stores, often referred to as konbini in Japan and offering a wide range of foods, have increasingly become a must-visit for tourists – but the experience is now extending beyond snacks to fun with fashion. Since it launched its Convenience Wear clothing brand in 2021, FamilyMart has seen its “Famima socks” explode in popularity, … Read more

Opinion | The best Japanese egg salad sandwich recipes use Kewpie mayo. US 7-Elevens, don’t alter it

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Opinion | The best Japanese egg salad sandwich recipes use Kewpie mayo. US 7-Elevens, don’t alter it

The excitement is palpable. Tamago sando love runs deep among foreign travellers to Japan, though that may befuddle locals. It is often the first thing I grab when I get off the plane in Tokyo to stave off hanger while I head to my hotel, and sometimes I hoard one the night before an early … Read more