Jellycat and Squishmallows purchases by millennials, Gen Z are boosting soft toy market
Gen Z and millennials’ love of soft toys is bringing some cheer to the toy industry. Young adults adore their stuffed animals, whether they are hanging onto the battered old ones from their childhood, buying a viral 5ft (150cm) goose on TikTok Shop, or spending a premium to add to their collections of Squishmallows. A … Read more