K-food and K-beauty newest entrants on K street: Kos Kuick to kapitalise on Korea kraze
When a mainstream brand like Maggi is pushed to launch Korean instant noodles and when neighbourhood kirana stores stock Korean packaged food, it reflects the winds of change blowing through culinary preferences of young, affluent Indians. From savouring fiery Buldak noodles to munching shrimp flavoured Nongshim chips, watching K-dramas, listening to K-pop, and using K-beauty … Read more
