Illegal Distribution of Unapproved Botulinum Toxin Products Raises Concerns Amid K-Beauty Boom

Illegal Distribution of Unapproved Botulinum Toxin Products Raises Concerns Amid K-Beauty Boom

The global K-beauty phenomenon, propelled by the popularity of Korean pop culture and social media, has driven soaring demand for Korean skincare and aesthetic products. However, this surge has revealed a troubling trend: the illegal distribution of unapproved botulinum toxin products, raising alarms about public health and consumer safety. Rising Demand and Regulatory Issues Korean … Read more

Reii Reii, beauty brand by 77-year-old YouTuber, is about ‘loving yourself’, says founder

Reii Reii, beauty brand by 77-year-old YouTuber, is about ‘loving yourself’, says founder

By Park Jin-hai Park Mak-rye, 77, a popular YouTuber with 1.16 million subscribers, is launching a beauty brand under her own name. Also known as @korea_grandma, she is the latest in a growing number of celebrities, YouTubers and influencers venturing into the cosmetics industry, leveraging their influence to launch their own beauty brands. Created in … Read more

Why K-beauty tourists are flocking to Seoul’s make-up studios

Why K-beauty tourists are flocking to Seoul’s make-up studios

By Pyo Kyung-min Seoul has emerged as a global beauty mecca and, with Korean culture booming internationally, tourists are now flocking to the capital for an immersive experience in K-beauty. But rather than just stocking up on products, travellers are visiting Seoul’s make-up studios, eager to learn the secrets behind the flawless glow of Korean … Read more

18 Best Korean Beauty Gifts of 2024, According to an Expert

18 Best Korean Beauty Gifts of 2024, According to an Expert

I’ve been a dedicated K-beauty fan since I moved to New York City nine years ago, so it’s my job to share the best Korean beauty gifts. The amount of Korean beauty—mostly skin care and makeup—I’ve tested has only grown year after year, and I’m so thankful and giddy about that. (Thank you, Soko Glam … Read more

12 Best Korean Body-Care Products 2024, According to Experts

12 Best Korean Body-Care Products 2024, According to Experts

Key ingredients: ginger oil, jojoba oil | Who it’s for: everyone | Fragrance-free: yes Best Body Mist: D’alba White Truffle Aromatic Body Mist Serum d’Alba White Truffle Aromatic Body Mist Serum Abelman applying D’alba White Truffle Aromatic Body Mist Serum. Devon Abelman Why it’s worth it: The D’alba White Truffle Aromatic Body Mist Serum is … Read more

The 39 Best K-Beauty Amazon Prime Day Deals 2024 You Can Still Shop

The 39 Best K-Beauty Amazon Prime Day Deals 2024 You Can Still Shop

Want more Amazon Prime Day 2024 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the best Amazon Prime Day hot tool deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now. In this story: Best Korean Skin-Care Deals Korean … Read more

The 73 Best K-Beauty Amazon Prime Day Deals Are Up to 50% Off Right Now

The 39 Best K-Beauty Amazon Prime Day Deals 2024 You Can Still Shop

Want more Amazon Prime Day 2024 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the best Amazon Prime Day hot tool deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now. In this story: Best Korean Skin-Care Deals Korean … Read more

22 K-Beauty Amazon Prime Day Deals 2024 for Impossibly Dewy Skin

22 K-Beauty Amazon Prime Day Deals 2024 for Impossibly Dewy Skin

Want more Amazon Prime Day 2024 deals? Lucky for you, we’ve rounded up the buzziest TikTok Prime Day deals and the best Amazon Prime Day hot tool deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now. Best Korean Skin-Care Deals Korean skin care has always … Read more

18 K-Beauty Amazon Prime Day Deals 2024 You Can Shop Now

22 K-Beauty Amazon Prime Day Deals 2024 for Impossibly Dewy Skin

Want more Amazon Prime Day 2024 deals? Lucky for you, we’ve rounded up the buzziest TikTok Prime Day deals and the best Amazon Prime Day hot tool deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now. Best Korean Skin-Care Deals Korean skin care has always … Read more

10 Best Korean Cleansers to Hydrate, Exfoliate, and Remove Makeup 2024, Approved by Dermatologists & Tested by Editors

10 Best Korean Cleansers to Hydrate, Exfoliate, and Remove Makeup 2024, Approved by Dermatologists & Tested by Editors

Tester feedback: “I test a lot of products for new curations at Soko Glam, but I keep going back to this light, sweet berry-smelling gel cleanser,” says Cho. “It is so gentle, only foams up slightly, and it makes my skin feel soft and clean—it’s so gentle, I even use it on my toddler. I … Read more