JCPenney’s Holiday Play Promotes Price, Celebrity Tie-In
JCPenney, seeking to strengthen its appeal to America’s cash-strapped working-class families, said it is holding its holiday pricing steady with a year ago and that 70 percent of its gift assortment retails for under $20. In addition, Penney’s said it will display “record” quantities of its bestselling items and a more robust assortment of celebrity … Read more