JCPenney, furthering its half-century-long approach to promoting inclusive sizing, has partnered with Latina pop star Ally Brooke on a limited-time collection. Bold Elements x Ally Brooke, launching Thursday on jcp.com and in 136 Penney’s stores, offers 29 on-trend, body-positive pieces — from monochromatic sets to flirty prints and rich textures — in petites as well … Read more
JCPenney, seeking to strengthen its appeal to America’s cash-strapped working-class families, said it is holding its holiday pricing steady with a year ago and that 70 percent of its gift assortment retails for under $20. In addition, Penney’s said it will display “record” quantities of its bestselling items and a more robust assortment of celebrity … Read more
At JCPenney, it’s no longer a sea of racks. With its $1 billion “refresh” program, Penney’s sets higher standards for store presentation — and it’s most evident at the retailer’s new store in the Willowbrook Mall in New Jersey, the first opening by the retailer in eight years. The refresh project is ambitious, designed to … Read more
JCPenney has partnered with Johnny Wujek, the Los Angeles-based celebrity costume designer and stylist to launch the retailer’s first Gen Z-inspired formal collaboration. JCProm with Johnny Wujek is designed for teens to wear during prom season and other formal events this spring. Wujek is known for his adventurous approach to fashion and his designs for … Read more
JCPenney continued to show declines last quarter though progress was cited on some of its recent turnaround initiatives involving marketing and stores. The Plano, Texas-based department store, which targets working class families, reported a net loss of $30 million for the third quarter ended Oct. 28, versus a loss of $17 million in the year-ago … Read more
