isb executive education

Become an AI-driven marketing leader with ISB Executive Education’s Digital Marketing and Analytics Programme

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Become an AI-driven marketing leader with ISB Executive Education’s Digital Marketing and Analytics Programme

In today’s digital-first economy, businesses are increasingly adopting AI-driven strategies to stay competitive and engage with customers more effectively. Gartner reports that by 2026 over 80% of marketers will rely on AI tools for personalised content delivery, audience targeting, and performance analytics. While according to McKinsey & Company report of 2023, organisations utilising AI in … Read more

Strategising for success with ISB Executive Education’s Certificate Programme in IT Project Management

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Strategising for success with ISB Executive Education’s Certificate Programme in IT Project Management

The global IT landscape is experiencing robust growth, with expenditure projected to reach $5 trillion in 2024, marking a 6.8% increase from 2023, according to the latest forecast by Gartner, Inc. Another report by Gartner named Software Market Insights: Project Management says that over 85% of businesses actively use project management software and the market … Read more