Viral Marketing Stunts Made ‘Deadpool’ A $1bn Hit, Says Disney Exec
From cameos in K-pop videos to cooking chimichangas with celebrity chefs, movie stars like Ryan Reynolds are trying ever-more unorthodox stunts to reach fragmented Gen-Z audiences, according to Disney’s marketing chief. The giant Hollywood studio is enjoying a blockbuster summer, with irreverent superhero movie “Deadpool & Wolverine” becoming its latest film set to pass $1 … Read more
