How did Dyson go from vacuum cleaners to hairdryers? A look at its beauty success story
When Dyson entered the beauty space eight years ago, the move was met with scepticism. After all, the brand was primarily known for its home appliances, such as vacuum cleaners and fans. Then there was the fact its first hairdryer, the Supersonic, had a retail price of almost US$400. Kathleen Pierce, now global president of … Read more
