Rs. 134 a ticket, but at what cost? The silent crisis in Indian theatres as rising ATP and shrinking footfalls reshape Indian cinema 134 : Bollywood News
The Indian box office in 2024 revealed a fascinating, if troubling, narrative about audience behavior and industry strategies. On one hand, the average ticket price (ATP) experienced a modest increase of 3%, rising from Rs. 130 in 2023 to Rs. 134 in 2024. On the other hand, footfalls dropped significantly by 6%, falling to 88.3 … Read more
