Japanese fashion subculture decora is making a comeback – it takes the Hello Kitty cute look to the extreme
Nico, age 18, is the founder of Neo-Decora Kai, an event dedicated to decora fashion (from the English word “decoration”), a subculture born in the late 1990s that takes Japanese notions of cuteness – think the bows and pastel hues of Hello Kitty – to the extreme. Its heavily accessorised looks helped it rise to … Read more
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