Nearly half of Gen-Z are embracing ‘dry Christmas’ movement, study finds
Nearly half of Generation Z are joining the ‘Dry Christmas’ trend, research suggests. A survey of 2,000 adults revealed that a whopping 78% of those born post-1996 are planning to kick-start their Dry January plans early and opt for a ‘dry christmas’. The primary motivations for these young drinkers include a healthier lifestyle, financial mindfulness, … Read more