‘It’s My Little Way To Give Back’: CEO Explains Why His Beverage Product Has Stayed 99 Cents For 32 Years
Don Vultaggio, who co-founded the company that makes Arizona Iced Tea and remains its CEO, has held the price for their beloved product at a mere 99 cents a can since it launched 32 years ago. Drawing inspiration from Snapple’s success, Vultaggio focused his attention to tea, founding the Arizona drinks company in New York … Read more
