Bracken Darrell is ready to start making some promises. As chief executive officer of the embattled VF Corp., Darrell has been head’s down for nearly a year and a half at the company, working to stabilize operations and finances. That’s an ongoing project — but it’s shown enough progress that Darrell was ready to start … Read more
Bracken Darrell’s first year as chief executive officer of VF Corp. was a doozy. The turnaround artist, who formerly led Logitech and helped reinvigorate Old Spice, has had a steep learning curve in fashion, but he said the steps needed to get VF back on its feet are familiar. “I am a little surprised how … Read more
Change has come to VF Corp. — where Bracken Darrell in his first year as chief executive officer has changed executive leadership, tweaked strategy, cut costs and inked a $1.5 billion deal to sell off Supreme to EssilorLuxottica. But those changes have yet to turn around the company’s financial results. VF’s first-quarter net losses widened … Read more
Dickies is embracing its skateboarding roots. The workwear brand, long a favorite of skateboarders looking for durable pants that would survive inevitable falls, has teamed with Guy Mariano to expand its offerings for both skaters and streetwear fans. Mariano, who got his start as a child in Burbank, Calif., is widely regarded as one of … Read more
