How the crookie, a French cookie-croissant fusion, took over TikTok to become the latest ‘insane’ bakery trend
It was “just something for regulars”, he says, until a video by Instagram account “The Ultimate Guide”, which specialises in Paris restaurants, drove sales up to 150-200 per day. Stephane Louvard with a tray of crookies at his pastry shop in Paris. Photo: AFP Then, in early 2023, TikTok influencer Johan Papz filmed himself taking … Read more
