A new study by Splitit and Pymnts has found that general-purpose credit card installment plans are a reliable way to increase sales and improve customer satisfaction. The report “Divided, Not Conquered: Acquirer and Merchant Confusion Clouds Split-Payments Landscape” found that 78 percent of merchants intend to improve, or are currently improving, their ability to accept … Read more
Despite a surge in digital ad spend, Contentsquare’s 2024 benchmark report reveals a decrease in website traffic and conversions, highlighting a growing gap in mobile web optimization. However, steady engagement and higher conversion rates in mobile apps offer a silver lining. Contentsquare’s report revealed a drop in website traffic, consumption and conversions — even as … Read more
As American consumers continue to worry about the economy and its unstable state of turmoil, new trends in consumer behavior in spending habits have emerged. Doom spending, or the act of spending money despite economic and political concerns, and “soft saving,” a flexible approach to saving money that prioritizes mental health and personal well-being are … Read more
In the past couple of years alone, social media has changed the way consumers shop, discover and test out new trends — or as many have dubbed them “aesthetics” — as street style comes to life every second of the day on our screens. One of the most inviting platforms to have these discussions, and … Read more
In the Global Wellness Institute’s latest Global Wellness Economy Monitor report, now in its fifth edition, researchers at the organization said the wellness economy reached a global total of $5.6 trillion in 2022 with a compounded annual growth rate of 12.1 percent. The sectors include spas, thermal/mineral springs, wellness tourism, workplace wellness, wellness real estate, … Read more
Amid the rising costs of many everyday items, consumers rethought their spending habits and priorities when it comes to this year’s holiday shopping. The U.S. Bureau of Labor Statistics report titled “Consumer Price Index Summary” found that consumer spending on groceries has increased by 2 percent, the cost of shelter has increased by nearly 7 … Read more
