63 percent Gen Z consumers aware of AI-powered smartphones, MediaTek chips preferred: CMR India survey
AI smartphone chips: consumer preferences Brand salience: This denotes how much people think of your brand while making purchase decisions. MediaTek has garnered 69 out of 100 in this metric. Qualcomm is close on its heels at 62 points. Brand awareness: The research finds 37 percent of Gen Alpha consumers know of MediaTek and 34 percent … Read more
