Key ingredients: sunflower seed oil, cocoa butter, vitamin E | Finish: natural (9 shades), shimmer (3 shades) | Available shades: 12 A Mascara That’s Actually Groundbreaking: Limitless Lash Mascara Ilia Limitless Lash Mascara Allure senior audience director Lexi Herrick applying the Ilia Limitless Lash Mascara Lexi Herrick Why it’s worth it: It may look like … Read more
Key ingredients: hyaluronic acid, konjac root extract | Shades: 8 More Kosas products we love: Foolproof Fluffed-Up Brows: Air Brow Tinted Eyebrow Gel Kosas Air Brow Tinted Eyebrow Gel Why it’s worth it: The delightfully mousse-y Air Brow is a Best of Beauty Award winner for good reason. With each stroke, its lightly tinted formula … Read more
However, although she decided she wanted her business to have strong ties to the natural world, it took a while for Val to land on beauty. We could have had cheaper formulas and an easier image for mainstream shoppers to buy [into], but we wanted something differentNuria Val “I didn’t think about beauty at first, … Read more
According to King, “’Clean beauty’ is a much better term for the consumer as the products are non-toxic and still effective.” For King, ‘non-toxic’ means free from undesirable ingredients listed by the Environmental Working Group (EWG), a nonprofit organization. She adds that this is more helpful than claiming ‘natural’ or ‘organic’ as they are products that … Read more
Key Ingredients: Witch hazel water, lavender oil, citrus neroli oil, chamomile oil, yuzu oil | Fragrance-Free: No Best-Smelling Deodorant: Donna Karan Aluminum-Free Cashmere Mist Deodorant Donna Karan Cashmere Mist Aluminum-Free Deodorant Why It’s Worth It: Made with luxurious, powdery-floral notes of lily of the valley, Moroccan jasmine, and sandalwood, you might mistake Donna Karan’s Cashmere Mist … Read more
 "Does poor sleep make your brain age faster? – Firstpost")
