Classic Legends Pvt Limited, which relaunched iconic brands like Jawa and Yezdi in the country almost four years back, is aiming at higher sales in the premium motorcycles segment, an official of the company said on Friday. Starting operations in the country in 2019, the company first relaunched Jawa bikes, a Czech brand, followed by … Read more
Mumbai: Mahindra & Mahindra-backed motorcycle maker Classic Legends is planning an initial public offering (IPO) in the financial year starting April 1, 2026, cofounder Anupam Thareja said. The company manufactures and markets the Jawa, Yezdi and BSA motorcycle brands in India and overseas in the price range of ₹170,000 to ₹300,000. Classic Legends had acquired … Read more
Mahindra Group-owned iconic motorcycle brand BSA made its debut in India on Thursday with the launch of 652-cc Gold Star 650 model at a starting price of Rs 2.99 lakh (ex-showroom Delhi). One of the oldest motorcycle companies in the world, Birmingham Small Arms Company (BSA), was acquired by the Mahindra group’s premium motorcycles arm … Read more
Chennai: Classic Legends, a subsidiary of Mahindra and Mahindra Ltd, and retailers of Jawa and Yezdi range of motorcycles in India has announced plans to open 200 retail showrooms every year, a top official said on Saturday. Classic Legends was also gearing up to launch the popular BSA range of motorcycles on August 15, company … Read more
Mumbai: BSA, the legendary British motorcycle brand, is set to make deeper inroads in the UK with Mahindra & Mahindra-owned Classic Legends, the brand’s new owner, gearing up to start building a new factory in the UK from the next financial year. These motorcycles will be produced in the UK for the domestic market and … Read more
