PARIS — Partnerships proved to be the winner once again for brands at this year’s Cannes Film Festival. Official partners Chopard and L’Oréal came out on top in Launchmetrics’ analysis of media impact value (MIV). Longtime festival sponsor Chopard earned $32.3 million in total MIV through its association with the festival, which it has sponsored … Read more
PARIS — Demi Moore will be making the most of her upcoming Cannes Film Festival experience. The actress and producer has been named godmother of the Trophée Chopard, which honors two emerging actors. “She is perfect for this role, as she embodies what rising talents can strive for, with a constant reinvention through daring role … Read more
Beyond the red carpet, all of Oscars week has become a fashion stage, a competitive one. Brands are no longer sitting on the sidelines waiting to dress celebs for entertainment and media events. They are hosting their own, some consumer-facing, taking advantage of the global spotlight and keeping the content and dressing credits going all … Read more
