Dell Defends Against ‘Apple Copycat’ Claims In Naming New Computers: ‘Pro And Max Are Not Exclusive To One Company’
In a bid to reignite interest, Dell Technologies is rebranding its PCs, seemingly taking cues from Apple’s famed naming style. The company announced on 6th January, ahead of the Consumer Electronics Show (CES), that it is retiring long-standing names like ‘XPS’ and ‘Inspiron.’ Instead, Dell is adopting a streamlined branding approach, focusing on simplicity by … Read more
