Why are fewer Singaporeans going to the cinema? It’s not about cost but value

Why are fewer Singaporeans going to the cinema? It’s not about cost but value

And yet, I see these external factors – valid as they may be – as mere catalysts in the decline of cinema attendance and appreciation. In my view, the real cause is that we tend to consume movies like fast food: We’re just looking for a quick and filling experience, not necessarily one that’s satisfying.  … Read more