Taylor Swift, Olivia Rodrigo love Aupen: behind the viral handbag brand from Singapore
While celebrity outreach has “helped move the needle forward”, the brand says its ethos – based on the values of craftsmanship, versatility and community – has been crucial to its success. Singer Taylor Swift is spotted holding an Aupen bag alongside boyfriend Travis Kelce. Photo: Getty Images “From the get-go, we knew we wanted to … Read more
