Mother Nature brought a blast of cold weather to Eastern and Midwestern cities in the final days before Christmas, spurring sales of seasonal merchandise and furthering the industry consensus that retailers will emerge from the holiday season in good shape. Through November and December, price promotions were kept in check, typically 25 to 40 percent … Read more
Lake Pajamas, the southern inspired sleep and loungewear brand, has joined forces with heritage retailer, Brooks Brothers to create a limited-edition sleep collection. The collaboration is designed with the Brooks Brothers’ well-known aesthetic in mind with Lake’s indulgence for comfort. The 10-piece capsule includes sleepwear and robes for men and women, featuring signature design elements … Read more
Brooks Brothers has returned to downtown Boston. On Friday, the company opened a new three-story location at 109 Newbury Street. The retailer has been in the Boston market for 92 years and still operates several stores in the area, including units in the suburbs of Chestnut Hill, and Natick, Mass. But the 3,000-square-foot Newbury Street … Read more
Awwww. That will definitely be the reaction to this year’s Father’s Day campaign from Brooks Brothers. The retailer tapped three personalities — New York Knicks point guard Jalen Brunson, who was recently announced as a Brooks Brothers brand ambassador, restauranteur Tyler Florence and actor Bryan Greenberg — to be featured with their dads or children. … Read more
The NBA tunnel has become famous as a fashion runway and now Brooks Brothers can be part of the mix. The venerable retailer has signed New York Knicks point guard Jalen Brunson as an ambassador and he will don the company’s tailored clothing to select games and other events. Most recently, he wore a Brooks … Read more
Brooks Brothers and Gold House, a nonprofit that promotes the interests of people of Asian and Pacific Islander descent, teamed to celebrate the Lunar New Year by hosting a dinner at Mr. Chow’s in New York’s TriBeCa for a group of Asian-Pacific executives, creators and cultural figures including comedian and actor Hasan Minhaj, actress, singer … Read more
