Ferrari’s success as a luxury brand comes down to five secrets

Ferrari’s success as a luxury brand comes down to five secrets

In the world of luxury, Hermès is arguably the gold standard. Its sales are growing double digits even as other luxury companies post declines or dramatically slower growth. Wealthy customers lucky enough to be anointed as Birkin-bag worthy can purchase a Birkin 25 for about $11,000 and flip it the same day for more than $23,000. … Read more

Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

Ferrari CEO Benedetto Vigna: All-electric model preserves ’emotion’

Ferrari’s all-electric model won’t be launched for over a year, but early tests indicate it has all the driving traits and emotion of a true Ferrari, according to Ferrari CEO Benedetto Vigna. “The final judge will be the client,” Vigna told CNBC during the opening of the company’s new E-Building in Maranello, Italy. “More people … Read more