WINTER WITH BALLY: Bally is launching its winter 2024 capsule collection with a striking communication campaign photographed at the Kunstmuseum in Basel, Switzerland — a link to the origins of the brand, which was established in 1851 in the Swiss town of Schönenwerd. This is the second winter capsule designed by creative director Simone Bellotti, … Read more
Bally’s spring show, once again staged at Milan’s 16th century cloisters of the San Simpliciano basilica, fit with the brand’s rigorous lineup by creative director Simone Bellotti. But he also has been adding an irreverent and whimsical twist to his sober trenches and tailored suits, as was the case this season. Ahead of the show, … Read more
MILAN — After 16 years, Bally has a new owner. On Thursday, an affiliate of Regent, the owner of Club Monaco and Escada, will reveal it has acquired Bally International A.G. from JAB, WWD has learned. “Bally is one of the world’s great heritage luxury brands,” said Michael Reinstein, founder and chairman of Regent. “Its legacy, … Read more
There’s much more to Switzerland than watches and chocolate as Bally’s creative director Simone Bellotti is increasingly discovering by “going deeper into the idea of the country,” he said backstage. In fact, for fall he was attracted by Swiss folk stories, such as the legend of an Engadine Lake mermaid, which led to showing fishtail … Read more
