Bryson DeChambeau Signs on as a Reebok Golf Ambassador

Bryson DeChambeau Signs on as a Reebok Golf Ambassador

Bryson DeChambeau has joined the Reebok family. The pro golfer, who jumped ship from the PGA Tour to LIV Golf, will become the official face of Reebok Golf apparel and footwear beginning in March. His team, Crushers GC, will also be outfitted by Reebok. This move marks the brand’s reentry into the performance golf category … Read more

Brooks Brothers Opens New Boston Flagship on Newbury Street

Brooks Brothers Opens New Boston Flagship on Newbury Street

Brooks Brothers has returned to downtown Boston. On Friday, the company opened a new three-story location at 109 Newbury Street. The retailer has been in the Boston market for 92 years and still operates several stores in the area, including units in the suburbs of Chestnut Hill, and Natick, Mass. But the 3,000-square-foot Newbury Street … Read more

Barneys New York Residences By Authentic Brands Group to Be Operated By Sequence Tulum

Barneys New York Residences By Authentic Brands Group to Be Operated By Sequence Tulum

Authentic Brands Group has partnered with Sequence Tulum to create its Barneys New York-branded residences in Tulum, Mexico. The residences are located in the Luum Zama community and are being operated by LocoLuxury, a luxury hospitality company in Tulum. There are 10 Barneys New York Residences that range in size from four-bedroom residences to five-bedroom … Read more

Soccer Phenom Cavan Sullivan to be Ambassador for Aéropostale

Soccer Phenom Cavan Sullivan to be Ambassador for Aéropostale

Cavan Sullivan is a phenom. The 15-year-old is already a professional soccer player — a midfielder for the Philadelphia Union of Major League Soccer. And in three years, when he turns 18, his contract — which is reportedly worth $500,000 a year — has a clause that calls for him to be transferred to Manchester … Read more

Authentic Brands Group Lines Up New Licensees for Ted Baker

Authentic Brands Group Lines Up New Licensees for Ted Baker

Don’t count Ted Baker out just yet. Although the brand has yet to complete the liquidation sales at its U.S. stores and website, Authentic Brands Group, the owner of its intellectual property, has lined up three licensees to relaunch the business. They are United Legwear & Apparel Co., BCI Brands and Peerless Clothing. “Ted Baker … Read more

Martha Stewart-parent Marquee Is Remaking the Motherhood Brand

Martha Stewart-parent Marquee Is Remaking the Motherhood Brand

Motherhood Maternity is getting a fresh start, rebranding as Motherhood with a sleek new logo, new manufacturers for fashion and intimates and a deal to be carried in Kohl’s, starting on Thursday.   The entry into Kohl’s, which will carry Motherhood in stores and online, marks the brand’s return to brick-and-mortar retailing after the five-year hiatus … Read more

How IP Experts Like Authentic are Taking Over Fashion

How IP Experts Like Authentic are Taking Over Fashion

The brand management revolution has already remade the fashion landscape — from Aéropostale and Brooks Brothers to Van Heusen and Vince Camuto — and it might just be starting.  Jamie Salter’s Authentic Brands Group is the big player, agreeing last month to buy Champion in a $1.2 billion deal that will park the sports brand next … Read more

Lionel Messi Brand Expected to Grow Under Centric Brands

Lionel Messi Brand Expected to Grow Under Centric Brands

NEW YORK — Jason Rabin keeps a low profile. The chief executive officer of Centric Brands has quietly built a business that generates $6 billion at retail by becoming the go-to licensee for more than 100 brands, including Coach, Michael Kors, Tommy Hilfiger, Kate Spade, Izod, Under Armour and Hervé Léger. It also owns a … Read more