Alexandre Assouline has been named president of Assouline, a new post. Most recently, he was chief of operations, brand and strategy. Since joining the company as director of marketing and digital operations in 2016, Assouline has helped to modernize the brand. In 2018, he was named global vice president and three years later became chief … Read more
“We’re not a publisher. We’re a luxury brand.” That’s how Alexandre Assouline, chief of brand, operations and strategy for Assouline Publishing, asserts his company’s essence has evolved. This year, Assouline celebrates its 30th anniversary, and marking the moment with a surge of product development, testing and a heady retail expansion with freestanding boutiques and “corners” … Read more
PAINT THE TOWN RED: To mark its 30th anniversary, Assouline has teamed up with Pantone to create its now-signature red. For Alexandre Assouline, chief of operations, brand and strategy of the family-owned publishing brand, this was a natural continuation for the company as a purveyor of coffee table tomes. “We work with Pantone every day,” … Read more
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