Alyx

1017 Alyx 9SM Spring 2025 Runway, Fashion Show & Collection Review: Minimalism with ‘Soul’

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1017 Alyx 9SM Spring 2025 Runway, Fashion Show & Collection Review: Minimalism with ‘Soul’

Amid hyperinflation in luxury, Matthew M. Williams is marching in the opposite direction as he retools 1017 Alyx 9SM for its next chapter under new ownership. (Hong Kong entrepreneur Adrian Cheng bought a majority stake late last year.) While fastidious about details, fit and fabric quality as he test drives new suppliers, he’s managed to trim some … Read more

Why Adrian Envisions 1017 Alyx 9SM Boutiques in 10 ‘Key Cities’

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Why Adrian Envisions 1017 Alyx 9SM Boutiques in 10 ‘Key Cities’

Adrian Cheng, the new majority owner of 1017 Alyx 9SM, has already identified “10 key cities” in the world where he could eventually plant freestanding boutiques for the brand created by designer Matthew M. Williams. In an exclusive interview, Cheng and Williams described plans to intensify direct-to-consumer distribution channels, expand the product offering and — … Read more