LONDON — Supreme on Monday unveiled its fall 2024 collaboration with British Jamaican fashion designer Martine Rose.
Available from Thursday, the collection reflects Rose’s subversive take on the traditional codes of masculinity, including leather jackets, puffers, reversible denim trucker jackets, denim cargo pants, track sets, suits, sweaters, football jerseys, T-shirts, hats, lanyards, stash cans and Desert Trek boots from Clarks Originals, where Rose serves as a guest creative director.
Supreme said Rose drew inspiration from her heritage and the people she meets in London each day, as she proposes new interpretations of ordinary clothing.
“I had this broad sense of clothing being associated with different nights and different scenes. I had a precocious experience of dance and music culture and how they affected the clothes. It wasn’t fashion. My family’s Jamaican, and there was a very, very particular respect for style. Fashion was something…almost basic. If you had style, that was something else,” Rose said.
A 44-page black-and-white zine documenting the collection also will be available. All profits from the zine will be donated to St. Giles Trust, a U.K.-based charity helping people affected by homelessness, substance abuse, or violence.
The Supreme and Martine Rose project is the latest example of streetwear and designer and luxury fashion increasingly embracing each other. Supreme itself was a trailblazer in this movement, landing a groundbreaking crossover with Louis Vuitton in 2017. It has since worked with several high-profile brands including Burberry, Yohji Yamamoto, Emilio Pucci, Tiffany & Co., Missoni, Rimowa, Jean Paul Gaultier and Junya Watanabe.
Last week, Palace dropped a capsule with Vivienne Westwood. Almost all items from the collection were immediately sold out.
In May, Dior joined forces with the cult Italian sportswear label Stone Island, worn by everyone from British action hero Jason Statham to rapper Drake, on a capsule collection that melds utilitarian staples with rich embellishments rooted in the French fashion house’s archives.
