Pennsylvania-based retailer Spencer’s has extended its partnership with restaurant chain Hooters to develop a new exclusive collection. Inspired by the iconic brand that Hooters has created and Spencer’s focus on nostalgia, the new collection includes apparel, accessories, drinkware, and more.
“The Hooters brand is known around the world for its craveable menu and one-of-a-kind hospitality, and these creative brand extensions further celebrate the unique role our restaurant and its iconography play in all our lives,” said Bruce Skala, CMO of Hooters, in a statement.
“We are thrilled to have Spencer’s deliver a variety of new takes on the Hooters lifestyle, capturing our ‘Hooters Makes You Happy’ vibe, and we invite new generations of customers to enjoy our brand in all sorts of celebrations this season.” Available for both men and women, the collection features retro designs and prints that celebrate Hooters’ established orange color and its mascot, Hootie, the Owl.
Key pieces in the limited edition collection include the Hooters Quarter zip-up jacket, the Hooters Owl tank top, and the Hooters Orange skirt. “We are thrilled to unveil this exciting collection, which embodies Spencer’s dedication to individual expression and Hooters’ playful identity,” said Nikki Balles, senior director of public relations at Spencer’s, in a statement. “Each piece in the exclusive collection captures the energy and attitude that both of our brands are infamous for and invites fans to showcase their individuality.”
The Spencer’s x Hooters collection is now available at selected Spencer’s stores across the country and online.
