Rashida Jones, the first Black person to lead a major television news network, has announced her departure as president of MSNBC, marking the end of her historic tenure. Jones, who assumed the role in February 2021, will step down amidst ongoing challenges for the network, including declining ratings and strategic uncertainties.
A Trailblazing Career
Jones, 43, made history when she was appointed president of MSNBC, becoming the first Black executive to helm a major cable news network. She joined the NBCUniversal family in 2013 after stints at The Weather Channel and other outlets, bringing a focus on breaking news and editorial innovation. Her leadership saw the network navigate significant events, including the 2020 presidential election, the COVID-19 pandemic, and widespread social justice movements.
Cesar Conde, chairman of NBCUniversal News Group, praised Jones for her accomplishments, stating, “She masterfully guided our coverage during some of the most complex news cycles and prioritised impactful editorial initiatives such as ‘Justice for All’ and ‘Climate in Crisis.'”
Challenges and Achievements at MSNBC
During her tenure, Jones made strategic changes, including recruiting new talent like former White House Press Secretary Jen Psaki and expanding MSNBC’s digital footprint. She also presided over a rare ratings victory in 2024 when MSNBC’s election night coverage surpassed CNN’s for the first time.
However, the network faced significant headwinds. Since Donald Trump’s re-election in November 2024, MSNBC has suffered a 47% drop in total-day viewership, with only 49,000 viewers in the critical 25-54 demographic, according to Nielsen data. Critics speculated that the ratings slump contributed to Jones’s decision to leave, though insiders emphasised her decision was personal.
“Linking Rashida’s exit to ratings misses the bigger picture of her transformative leadership,” said an unnamed NBC executive.
MSNBC’s Future Amid Corporate Changes
Jones’s departure coincides with significant corporate restructuring at MSNBC’s parent company, Comcast. The company is considering spinning off MSNBC and other cable properties into a new publicly traded entity. Mark Lazarus, the anticipated CEO of this spin-off, confirmed in a memo that the network’s name and identity would remain intact.
Rebecca Kutler, a seasoned television executive, will serve as interim president. Kutler, who joined MSNBC from CNN in 2022, is credited with driving growth across digital, social, and audio platforms. In a statement, Lazarus expressed confidence in her leadership, stating, “Rebecca has already proven to be a catalyst for innovation and engagement.”
A Broader Context of Industry Challenges
Jones’s exit mirrors broader upheaval in the television news industry. Networks like CNN and CBS have also seen leadership changes amid declining ratings and shifting audience habits. The rise of streaming services and the erosion of traditional cable viewership have further complicated the landscape.
MSNBC, in particular, has struggled to maintain its foothold as political dynamics shift. The network’s progressive audience has shown discontent with its perceived moderation, particularly following Trump’s return to the presidency.
Jones has yet to reveal her future plans but assured staff in a farewell memo that MSNBC is “well-positioned for the future.” Her leadership has left an indelible mark on the network, from diversifying its talent pool to championing digital innovation.
