The Polish government said Wednesday it will amend the country’s regulations concerning promotion and sales of alcoholic drinks after a company introduced vodka that was packaged in colorful tubes similar to what children’s fruit mousses are sold in.
Following an outcry, the company, OLV — which, incidentally, does also manufacture fruit mousses popular with children — said it was withdrawing the “alco-tubes,” as they were dubbed, and will stop their production altogether.
One prominent Polish politician, Szymon Hołownia, said the vodka product was “evil in pure form” and the outrage has now led to work getting underway to amend regulations governing sales, promotion and packaging of alcohol in Poland.
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