“White Lotus” star Patrick Schwarzenegger and his supermodel fiancee Abby Champion are the faces of Tommy Hilfiger’s fall 2024 ad campaign.
Dressed in contemporary interpretations of timeless transitional pieces, the campaign offers a glimpse into the lives of the young couple. The images were shot by Alasdair McLellan.
“Patrick and Abby embody the next generation’s power couple,” said Tommy Hilfiger. “Their deep connection, mutual bond and unwavering support for one another capture the spirit of optimism that has always fueled our brand. With this campaign, I’m excited to introduce a new era of classic prep style, viewed through the aspirational lens of this remarkable duo,” said Hilfiger.
Abby Champion and Patrick Schwarzenegger in Tommy Hilfiger’s fall campaign.
Courtesy of Tommy Hilfiger
The 30-year-old Schwarzenegger said, “This campaign felt like an intimate and genuine reflection of our relationship so far. I always feel my best when Abby is by my side, and wearing Tommy’s latest collection, we felt comfortable, relaxed and classic. It’s a timeless campaign, and we look forward to a lifetime together.”
The 27-year-old Champion added, “I’m used to working around the world, so to shoot with Patrick and Tommy in New York felt like coming home. Over the years Tommy has redefined the city’s style by mixing heritage with modern. Each piece had a familiar and reassuring feeling enhanced with elevated fabrics and contemporary style.”
Abby Champion is the face of Tommy Hilfiger’s fall campaign.
Courtesy of Tommy HIlfiger
Schwarzenegger and Champion began dating in 2015 and became engaged in December. Champion has been featured on international runways and top fashion magazines, while Schwarzenegger’s acting career has been on the rise with his upcoming role in “White Lotus” Season 3, and Ryan Murphy’s “American Sports Story: Aaron Hernandez.” He is the son of Arnold Schwarzenegger and Maria Shriver.
Abby Chapman and Patrick Schwarzenegger in Tommy Hilfiger’s fall campaign.
Courtesy of Tommy Hilfiger
Hilfiger’s fall collection made its debut at the Oyster Bar in Grand Central Terminal last February. Key pieces for the season include a modernized camel wool coat, an oversized puffer in a plaid pattern, and polished pea coats in navy, alongside bombers featuring varsity-inspired accents. There are also soft sweaters, classic Oxford shifts and tailored blazers rounding out the collection.
Patrick Schwarzenegger is the face of Tommy Hilfiger’s fall campaign.
Courtesy of Tommy Hilfiger
The fall 2024 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.
