Nordstrom is placing the spotlight on women’s streetwear and sneaker culture this month with its latest in-store pop-up shop.
According to the department store chain, Jordan Brand will take over The Corner shop at Nordstrom’s NYC through Nov. 10.
Nordstrom said that the Jordan Brand at The Corner shop will showcase exclusive apparel, sneakers, and accessories, with special product drops and curated programming. Every Thursday, the shop will host “Girl Talk” sessions with conversations between influential women centered on women’s roles in basketball and streetwear culture.
“This pop-up is all about celebrating women’s streetwear and sneaker culture. It’s a unique opportunity for our customers to discover exclusive drops and connect with a dynamic fashion community,” said Tacey Powers, executive vice president and general merchandise manager for shoes at Nordstrom, in a statement.
The partnership between the duo is part of Jordan’s commitment to cultivating community and evolving the brand’s legacy by establishing new intersection points of sport, fashion and culture that underscore the power of collaboration and creative possibilities.
“The Jordan Brand partnership with Nordstrom magnifies our enduring legacy and impact on the women’s community,” D’Anna Foster, general manager of Jordan Brand women’s streetwear for North America, added. “This innovative apparel and footwear experience gives her access to styling experts that inspire her to structure the perfect head-to-toe streetwear look with confidence and individualism.”
The shop is part of an ongoing series of pop-ups and brand takeovers at the Nordstrom NYC flagship in a dedicated space on The Corner of 57th Street and Broadway. Previous brands that showcased in the space included Skims, Bode and Sanrio for Hello Kitty’s 50th anniversary.
This pop-up comes as Nordstrom continues to highlight its footwear roots this year with the “Make Room for Shoes” campaign. First announced in February, the initiative comes to life through monthly partnerships with some of the industry’s best footwear brands. So far, the retailer has highlighted brands such as On, Birkenstock, Sam Edelman, Larroudé and Dolce Vita.
