Non-alcoholic and low-alcohol wines were going to be big, but they flopped. What happened?

Camille Glass – co-founder and co-owner of restaurants Brut and Pondi and wine bar Crushed in Sai Ying Pun, Hong Kong – had hoped that non-alcoholic and low-alcohol wines would be the next big thing.

She was wrong.

“I was quite excited: I was used to having a glass of wine, if not three, every night, but I didn’t like the way I felt the next day,” she says. In 2022, she brought in zero-proof, organic sparkling chardonnay and rosé produced by Thomson & Scott, a British company that specialises in non-alcoholic drinks.

Also on her shelf is a piquette from US-based wine producer Limited Addition Wines (Ltd.) that boasts flavours like cranberry tea, black pepper and grapefruit.

Piquette, made by adding water to pressed grape skins, seeds and pulp, is a low-alcohol wine alternative; the one Glass stocks measures 7.8 per cent alcohol by volume (ABV), which is half that of red wines with a similar flavour profile.

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