American designer Nicole Miller has partnered with QVS to develop an exclusive collaborative collection. Together with Boston-based global advisory and investment firm Gordon Brothers, who hold a majority stake in Nicole Miller, the three announced the upcoming launch of the Nicole by Nicole Miller collection.
Set to debut on-air and online on QVC.com on May 3; the collection features a blend of the designer’s signature elegant aesthetic and QVC’s commitment to offering size-inclusive fashion choices. Designed to offer a broad range of versatile styles, the inclusive sizing ranges from XXS to 3X. In addition, prices for the collection fall between 39 and 89 USD, ensuring it is attainable for all while maintaining the same level of quality the designer is known for.
“Nicole Miller has been a trailblazer in the fashion industry for many years and continues to inspire women with her signature graphic prints and innovative silhouettes,” said Rachel Ungaro, GMM and VP of fashion merchandising for QVC, in a statement. “QVC’s new campaign, Age of Possibility, is all about championing women 50-plus to live their best and fullest lives and bringing them fresh products and brands that celebrate this vibrant stage in their lives. Our unique shopping entertainment model allows Nicole to connect with customers and share the authentic stories and inspiration behind each item in this collection.”
The new collection launch sees Nicole Miller return to live selling, a first for the brand since Gordon Brothers came on board as a majority shareholder in February 2022. “We are proud to debut this exclusive collection and bring Nicole’s iconic designs to new audiences through QVC platforms,” added Carolyn D’Angelo, senior managing director at Gordon Brothers, who oversees Nicole Miller.
The nicole by Nicole Miller collection is inspired by the designer’s career and her interests in travel, art and culture, with pieces shaped by Paris, St. Barths, Chiang Mai, Los Angeles, London, Sag Harbor, and the landscapes of the American West. The collection features a wide range of pieces that are designed to transition from day to night and cover a wide range of style preferences and occasions.
“This collection marks an exciting new chapter for me as a designer,” said Nicole Miller, designer and entrepreneur. “Designing this was extremely personal for me. Each piece is inspired by my travels, the arts, and the culture that I have experienced. QVC is the perfect platform to launch this collection because they will allow me to share all my stories and bring the customers along with me to experience some of my favorite locations.”
“It’s about bringing chic staples and effortless beauty to women everywhere. This collaboration allows me to reach a wider audience, sharing the essence of my aesthetic with women who appreciate classic, quality pieces.”
