I may be a beauty editor with an impressive collection of niche fragrances and indie perfumes, but I’ll be the first to admit that when posed with the question ‘what is your favourite fragrance brand?’, my answers are nothing but predictable. In fact, some of my most worn perfumes are from classic, heritage perfume brands such as Chanel and Penhaligon’s. I’m also admittedly obsessed with Phlur (like the rest of TikTok), and I’ve yet to meet a Byredo fragrance I haven’t fallen in love with.
However, that said, my favourite fragrances from these well-known brands are probably not the ones you’d expect, which is where my answer might verge a little more unconventional… While I love iconic brands like Diptyque and Maison Margiela, it’s their niche fragrances and not their bestsellers to which I’m most drawn.
