LONDON — Naomi Watts, Dree Hemingway, Georgia Fowler and Willa Devereux have come together for a campaign that has deep sentimental value for the Australian designers Camilla Freeman-Topper and Marc Freeman, who are behind the label Camilla and Marc.
The campaign from the brand sheds a light on ovarian cancer and the work the siblings have been doing through their initiative, Ovaries. Talk About Them.
“My brother Marc and I lost our mum to ovarian cancer when we were just 11 and 13. That was over 30 years ago and since then the statistics for this disease have barely changed. There was no test then and there is no test now and that is purely down to a lack of funding and a systemic bias in the health care system against women,” said creative director Freeman-Topper in an interview.
The campaign for Ovaries. Talk About Them.
The siblings have raised $1.7 million for research on ovarian cancer in the last four years, with 100 percent of the proceeds going directly to the cause.
Freeman and Freeman-Topper are hoping their efforts in raising awareness via their capsule collections and ambassadors will help the early stages of research go into clinical trials by 2026.
The siblings have been working with Dr. Kristina Warton, head researcher at University of New South Wales’ Gynaecological Cancer Research Group.
The campaign for Ovaries. Talk About Them.
“Our goal is to make this test successful through a simple blood draw and a PCR reaction, without a need for specialized imaging equipment or invasive medical procedures,” said the doctor.
“This is an issue that strikes at the heart of our community. It is our duty to use our platform to make change for the community and for future generations. [Naomi] is also a fierce advocate for women, the work she is doing to raise awareness and destigmatize discussions around women’s health is an inspiration and something that aligns so perfectly with our campaign,” Freeman-Topper added.
