Monica Vinader Continues Retail Expansion With Edinburgh Boutique

LONDON — Not even Ediburgh’s rainy weather can slow down demi-fine jewelry brand Monica Vinader‘s retail rollout.

Her first Scottish shop is set to open on Saturday.

“From our digital business, we know that we have a devoted community in Scotland, particularly in Edinburgh, so we wanted to bring our full-service offering closer to them,” said Monica Vinader, explaining that the store will offer piercing, welding and engraving services. 

For the past year the brand has been on a stand-alone store opening spree, unveiling five new spaces since November 2023.

“What makes this opening extra special is we’re introducing our new boutique interior concept which we hope makes for an even more pleasurable customer journey of discovering their new favorite jewelry pieces,” she added.

For its Scottish debut, the brand has done away with the high-shine aesthetic of its other stores, instead embracing rough hewn stone and dark wood.

While the space might be sand-hued, it’s built on green practices. Upcycled materials used in the build include red mud, a byproduct residue of the alumina industry.

Sustainability is a key focus for the British jeweler. The brand was named Positive Luxury’s Jewellery Business of the Year in 2024, its Responsible Business of the Year in 2023, and won The Queen’s Award for Sustainable Development in 2022.

To herald the Edinburgh store’s opening, the first 30 people to enter will receive a gift voucher, and every customer who visits the store on its opening day will receive a tote bag. 

For the entirety of the boutique’s opening weekend, shoppers who spend roughly $195 or more in-store will receive a complimentary Mini Paperclip Chain Necklace.